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| Research / Studies |
This is a Research Study Information test.
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The New Car Purchase Process |
June 1993 |
Navigator |
Develops an understanding of the car purchase process to determine whether motoring magazines have a role within it, and describes that role. |
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The Used Car Purchase Process |
March 1994 |
Navigator |
Develops an understanding of the used car purchase process to determine and describe the role played by the motoring press. |
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Readers' Use of Magazine Data Sections |
March 1994 |
Navigator |
Determines why, how and when readers use motoring magazine data sections. |
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New Car Buyers Study 1 |
June 1995 |
Millward Brown |
Quantifies the buyer types and processes involved in the new car purchase process as identified in the first Navigator study. |
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The Role of Finance in the Purchase Decision |
June 1996 |
Navigator |
Determines what role finance plays in the car purchase process. |
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New Car Buyers Study 2 |
October 1997 |
Millward Brown |
Develops the 1995 Study, tracks trends and changes and develops the finance model. |
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The Role of Brands in the Purchase Decision |
November 1999 |
Navigator |
Explores the role of brands in the car purchase process. |
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New Car Buyers Study |
April 2002 |
NFO Automotive |
Builds on the findings of the 1995 and 1997 Studies and to identify any trends or changes and further develops the finance model. |
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