Top Gear
Brand
Synergistic TV show, magazine and website. Targets enthusiasts and positioned as a global, male, lifestyle brand. Focuses on entertainment and motoring as an emotional experience rather than hard facts.
Synergistic TV show, magazine and website. Targets enthusiasts and positioned as a global, male, lifestyle brand. Focuses on entertainment and motoring as an emotional experience rather than hard facts.
The title moved towards car-buyers with their online ‘car chooser’, but the redesigned magazine (Awards issue) has not moved towards What Car?. A once-rumoured 'Boring Top Gear' TV programme has not materialised. Title continues to extend global reach and is now up for sale by BBC Magazines.
Content
Some news, reviews & drive stories, flash-based games, columns and blogs, as well as user-generated content. Plenty of video content served by proprietary player – borrows heavily from TV show. Car-choosing tool and dedicated motorsport/F1 channel, "The Sunday Afternoon club".
Content
Some news, reviews & drive stories, flash-based games, columns and blogs, as well as user-generated content. Plenty of video content served by proprietary player – borrows heavily from TV show. Car-choosing tool and dedicated motorsport/F1 channel, "The Sunday Afternoon club".
Issues
Format
Cover Price (UK)
Launched
Publisher
Format
Cover Price (UK)
Launched
Publisher
13 per annum Perfect Bound
£3.95
1993
BBC Worldwide
£3.95
1993
BBC Worldwide
Current ABC Sales
UK Newsstand sales
Subscriptions (UK & EIRE)
NRS (average Issue)
UK Newsstand sales
Subscriptions (UK & EIRE)
NRS (average Issue)
191,539
100,029
56,874
1,691,083 Source: NRS
100,029
56,874
1,691,083 Source: NRS
Source: NRS
Source: NRS