Car

Car Magazine
Brand
Targets enthusiasts, but covers high performance as well as more mainstream cars. New emphasis in green motoring with re-launch of magazine and website, featuring a dedicated button on the main nav and a quarterly green motoring magazine supplement.

Content
News, reviews and drive stories, and small community for user-generated content. Some video content served by Brightcove player – mostly spy stories and manufacturer sponsored video, but also bespoke feature video.
 
Site optimised for navigational search to maximise user dwell-time. 2008 & 2009 magazine back-issue archive on the website and magazine previews based on ISSUU flash-based page-turner.
 
Issues
Format
Cover Price (UK)
Launched
Publisher
13 per annum Perfect Bound
£4.40
1964
Bauer Media
Current ABC Sales
UK Newsstand sales
Subscriptions (UK & EIRE)
NRS (average Issue)
58,380
22,320
11,142
170,167 Source: NRS
 
Car magazine social grades

Source: NRS
Car magazine circulations
Source: NRS