Haymarket Brands
What Car? , the UK’s biggest car-buying brand, has 3 magazines, a market-leading website and several established brand extensions.
Key Facts
Magazine
Frequency - Monthly
Cover price - £4.99
ABC – 77,003 (Jul-Dec 2011)
Readership – 708,000 (Apr 2010- Mar 2011)
Website (January 2012)
Web visits – 2.768 million
Unique Users – 1.967 million
Page Impressions – 14.63 million
