Haymarket Brands
What Car? , the UK’s biggest car-buying brand, has 3 magazines, a market-leading website and several established brand extensions.
Haymarket's flagship motoring magazine has helped Britain’s car buyers make purchasing decisions for more than 30 years, and its tests are widely regarded as the most trusted source of new-car advice.
What Car? has grown to include the What Car? Price Guide and WhatCar.com, the UK’s biggest car-buying advice website, as well as a full suite of motoring products and services.
Key Facts
Magazine
Frequency - Monthly
Cover price - £4.99
ABC – 77,003 (Jul-Dec 2011)
Readership – 708,000 (Apr 2010- Mar 2011)
Website (January 2012)
Web visits – 2.768 million
Unique Users – 1.967 million
Page Impressions – 14.63 million
