Haymarket Brands

PistonHeads is home to the largest community of owners and enthusiasts of sports and performance cars in the UK. But we’re not just about community; we also publish daily car news, concentrating on relevant content, and display over 150,000 used cars from private and trade sellers alike. In addition, we host a varied calendar of offline events and meets throughout the year.

Home to one of the largest car-enthusiast communities in the world, PistonHeads.com joined the Haymarket motoring stable in early 2007 and now reaches 4.28million unique users every month. In the years under Haymarket control, the site has grown to become a leading force in used car sales, a trusted source of news content, and has extended the forums to reach beyond motoring. Almost a household name, PistonHeads is now a brand strong enough to maintain a merchandise range bearing the website name in addition to a host of brand extensions, from driving holidays to Le Mans camping.

The arrival of PistonHeads.com at Haymarket means the company now boasts the broadest motoring audience of any UK media company. Haymarket understands, however, that PistonHeads.com is the emotional property of the community that created it. As such, our aim with the site is to use our resources to help the community grow even further and add facets to the site that will enhance the user experience

Key Facts

Website (January 2012)


Web visits – 10.14 million
Unique Users – 4.24 million
Page Impressions – 189.2 million

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