Haymarket Brands
Display Advertising The very best cars written about by the most respected journalists – that’s what makes Classic & Sports Car the world’s best selling classic car magazine. We pride ourselves on sourcing, driving, photographing and researching some of the most famous historic road and race cars. Our writers are truly revered in the classic car world; they include Mick Walsh, our Editor in Chief, well-known Alain De Cadet and former BBC Formula 1 TV presenter and Autosport’s former Editor, Simon Taylor. No other classic car magazine is able to boast a worldwide circulation – well over 70,000 copies per month are distributed to affluent, highly discerning individuals. This unique environment is an ideal platform for advertisers to showcase their brands. Rolex, Credit Suisse, Jaguar, Bonhams, EFG, Mercedes-Benz and RM Auctions are present every month. Such is the success of the magazine, we also offer bespoke special projects to fulfil our client’s needs – Audi, Renault, Porsche, Alfa Romeo and Jaguar have all worked with us to produce successful targeted marketing campaigns. It is against this backdrop that Classic & Sports Car continues to forge ahead as the market leader.
Classic & Sports Car Dealer sections Classic & Sports Car is the market leading title with an unsurpassed circulation of over 70,000 copies per month. The Dealer Display and Showcase sections are in essence ‘the Bible’ for buying and selling classic and historic road and race cars. Such is the reputation of these pages, nearly every important significant historic or limited edition supercar has been advertised through these unique "Showcase" pages, from a genuine lightweight E-type Jaguar to the latest Bugatti Veyron. We are proud to offer this invaluable service to the top well respected names in the classic car marketplace, who are able to showcase and successfully sell their cars to the exclusive Classic & Sports Car readership. We carry the collections every month of Gregor Fisken, Taylor & Crawley and Oakfield's, just to name a few, as well as international renowned dealers worldwide. It is a known fact, to quote from a testimonial, "The Dealer Showcase section makes just as interesting reading as the editorial pages." Our Dealer Display and Showcase sections keep readers and potential buyers up to speed with the current trends of which cars to invest in. As a result, copies of the magazine are kept as a source of reference for this very reason.
Nearly 73,000 copies of Classic & Sports Car are sold every month, outperforming the closest rival on the market by 37,000.
As an advertiser, you can also reach an enthusiastic online audience at Classicandsportscar.com by adding your adverts to our vast database.
Classic & Sports Car consistently advertise the world’s finest classic cars and can place your car before a worldwide audience every month.
With expert, friendly advice on how to advertise, a multitude of ad formats available, online or in print, Classic & Sports Car is where you should advertise the next classic car you sell.
Get in touch with the Classified Advertising team on 020 8267 8545.
Creative Solutions A small team that strive to achieve the best creative and marketing solutions for all car manufacturers within the specialist “Classic Car” audience. 2009 saw the start of a series of special projects, called “Icons’. This was a series of special bound-in creative executions. The success of the Icons meant that the series was continued in 2010. 2010 saw the start of a new series looking at anniversaries and new car announcements. This began with Renault launching the new Gordini brand, which was famous in the 50’s and 60’s for creating highly tuned versions of standard models.
Renault Gordini Brand relaunch The Gordini brand encompassed a limited production of 200 cars being supplied to the UK. The two cars in Gordini range were based on the standard Renault Twingo and Renault Clio. The Gordini campaign was targeted at female drivers - women influenced by the predominantly male readership of Classic & Sports Car. The product was a bound-in 6-page insert with a gatefold. The cover carried an image of a young fashionable woman balanced with information on the Gordini brand’s technology and innovations. This included a ‘fact file’ on the success of the original iteration of the Gordini brand. Attention was paid to a final product that would lend itself to being employed in other Haymarket Motoring titles and in internal use at Renault. 
View Fullsize
Audi R8 Spyder Audi invited Classic & Sports Car to come up with a creative solution to promote their new R8 Spyder in the form of an 8-page, bound-in insert with a double gatefold. A synergistic relationship between the new R8 Spyder and Auto-Union cars of the 1930s was highlighted by placing images of silver versions of the classic car and the new car on opposing cover pages of the gatefold. This was visually exciting, immediately capturing readers’ interest and attention. It established the ‘blood-line’ between the two cars. Editorially, we looked back at the famous Auto-Union experimental programme that made the cars unbeatable. We then linked the engineering technologies through the decades to the R8 and the rest of Audi’s current models. The style and focus on the Audi brand guidelines were very important and the utmost care to detail was key. As had been done with Renault, attention was paid to produce a final product that would lend itself to being employed in other Haymarket Motoring titles as well as in internal use at Audi. 
View Fullsize
Alfa Romeo 100 year celebrations With the approach of Alfa Romeo’s Centenary, Classic & Sports Car were proactive and got in touch with Alfa Romeo before they had put any promotion plans in place. The proposal was to create bespoke, high-impact creative that would be visually attractive, engaging and informative for Classic & Sports Car readers. Alfa Romeo history was reviewed to identify their most innovative and stylish models in the hundred years since their foundation. These would be highlighted and linked to the new Giulietta whose launch was scheduled to coincide with centenary celebrations. The product was informative and exciting, and took the form of a bound-in, 6-page insert with a gatefold. Alfa Romeo’s earliest car advertisement ‘bookended’ the insert, which meant placing Alfa Romeo’s earliest display advertising campaign on one side and their latest campaign on the other. The creative was also reproduced digitally in an electronic eZine, hosted by Classic & Sports Car and promoted by a banner on the Alfa Romeo web site. The eZine was also promoted via Classic & Sports Car’s monthly newsletter. 
View Fullsize
Key Facts
Magazine
Frequency - Monthly
Cover price - £4.50
ABC – 72,167 (Jan-Jun 2011)
Readership – 269,000 (Apr 2010 -Mar 2011)
