Haymarket Brands
Display Advertising: Still the world’s foremost motoring magazine
Autocar was the world’s first motoring magazine, back in 1895. It remains the magazine everyone in the industry turns to first. The Autocar readership is intelligent and passionate – and numbers 280,000 weekly. Autocar is the most trusted motoring magazine and an association with Autocar means you share in that trust.
New and used car buying intentions Autocar readers buy cars: 17% intend to buy a new car in the next 12 months, and 25% intend to buy a used car in the next year.
• Passionate and intelligent readership
• Influential readers – even if they aren’t buying, they’ll advise others who are
Influential road tests The Autocar Road Test is considered an independent industry benchmark for new cars. It is highly influential, both to manufacturers and readers.
• Associate your brand with the latest new cars
• Share in the interest for ‘immediate turn to’ pages
Rich mix of ABC1 readers 33% of Autocar readers are ABC1 social grade; 19% are A and B. Autocar readers spend more on cars than readers of nearly every other magazine (only readers of Haymarket sister title, What Car?, spend more).
• 5% of readers are social grade A
• 47% of readers are aged 25-44
Car of the Year Autocar is the ONLY UK body with a vote for the highly influential European Car of the Year award. The Autocar Awards are also announced at the COTY ceremony.
• Leading European and global presence
• Recognition and respect from car industry leaders
Autocar Retail – The Domestic Fleet Manager
Whether it’s online or in the magazine, Autocar showcases some of the best used cars on sale at any time of the year.
What makes the Autocar reader so distinct is not their passion for cars or their high ownership levels.
The Autocar reader, a.k.a. ‘The Domestic Fleet Manager’, is not only buying for themselves, but for their friends and family as well.
So whether it’s a Fiat 500 or for a Ferrari 458, both cars (and many in between) will mean something to the Autocar reader. Just look at the facts:
- 17% intend to buy a new car in the next 12 months
- 25% intend to buy a used car in the next 12 months
Call the Dealer Sales Team now on 020 8267 5532 to get your stock in front of a very special group of car buyers.
Creative Solutions Our vastly experienced team has been producing top-line creative solutions for UK motor manufacturers and associated industries for over 25 years. Their reputation for quality, speed, accuracy and impact is unrivalled in the publishing world. Special projects ranging from multipage bound-ins and videos to iPad applications are designed and then created to connect very specifically with the online and print readerships of both Haymarket and external magazines, and with users of social media. These projects deliver maximum value to potential car buyers, influencers and ABC1 decisionmakers who are already susceptible to the automotive client’s marketing through editorial content, relevant subject matter and established advertising campaigns.
Peugeot 3008 Peugeot decided to give Autocar readers an exclusive preview of its new 3008 crossover vehicle. The content of the 8-page bound-in supplement was a mix of existing photography and original material produced in-house. ‘Bookend’ pages at either end of the piece – a device pioneered here – gave the project great separation without compromising the bound-in's integration within the magazine. All our creative solutions incorporate a powerful response mechanism. In the case of the 3008 this was an ‘i-bind’ tearoff response card which neatly added the accountability element that is so essential to the client. 
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Mercedes ‘Presence’ In 2008, we took an idea to Mercedes-Benz UK: to showcase the entire collection of Mercedes passenger cars under the strapline of ‘is this the world’s best car range?’. The concept was (and still is) unique. Each Mercedes model stands up both on its own merits, and also as part of a seamless range. By combining existing imagery with well-targeted copy, we were able to produce the entire ‘Passion’ piece in a very efficient and financially attractive way. The strongly editorial feel of the supplement added real value to Autocar. A competition-driven response mechanism has delivered a high number of top-quality leads to the client. Its success is underlined by the fact that Mercedes-Benz has repeated the project in 2009 and 2010, reprised under a new ‘Presence’ heading. The current 2010 Presence project was also adapted for use as iPad app. 
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SEAT Leon Ecomotive SEAT is one of our longest-established clients. They have come to trust our ability to come up with great ideas and great executions, and to make them happen in record time. The Leon Ecomotive project is a good example. This car combined the Leon‘s motorsports heritage with high-economy Ecomotive running gear. Our plan was to take it to the infamous Nurburgring track in Germany to find out if it was possible to have real sporting fun without breaking the bank. A four-man team – stills photographer, video cameraman, assistant and writer – found that it was. Their conclusions were turned into a compelling and highly credible bound-in supplement which was adapted and repeated a few months after its initial print exposure. A ‘commando-style’ video was run on whatcar.com, autocar.co.uk, SEAT’s own website, Facebook and Twitter. 
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Key Facts
Magazine
Frequency - Weekly
Cover price - £3.10
ABC – 43,004 (Jul-Dec 2011)
Readership – 271,000 (Apr 2010-Mar 2011)
Website (January 2012)
Web visits - 2.186 million
Unique Users – 860,910
Page Impressions – 8.624 million
