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Market Research - The truth behind the car buying process

Ever wondered how people actually buy cars? Us too. So we undertook in-depth research to find out – in a never-before-done way. Rather than ask people, we instead watched them. Using video & online diaries, SMS texts, questionnaires and video interviews, what did we discover? Click here to learn more...

Jan-Jul 2011 ABC Analysis

Haymarket brands continue to lead the way in what has proven to be a very difficult market. Motoring Factfile contains full data on the entire market, without prejudice.

Click here for in-depth analysis with all the facts and figures...

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